Having worked in the areas of Communications, Press and Information Networks for over ten years, as well as lecturing in design and digital media, Tracy has a wide range of experience in multimedia design and development and a passion for graphic design and web technology. Some of her skills include: design and development for mobile and web applications, promotional design, marketing and advertising.

Since joining the TSSG group, Tracy has designed and developed for research and innovation projects across various platforms and devices including web, mobile and tablet development. In addition to this, she has developed many promotional products and project managed development of various multimedia.

Specialties: Interactive design, development and authoring; web and mobile interface design and development; SEO; HCI; usability consultancy and planning; graphic design including brand, advertising and promotional material; marketing strategies; market planning & research; interactive media and animation; film, video and audio production; broadcasting; digital photography and editing; press and information networks.

Working across Research and Innovation projects and currently managing the Design and Usability Team, her team provides a range of creative and development expertise:

- User Experience Research and Usability Consultancy

- Prototype, project planning and development

- User interface design, graphic design, development and authoring for a range of multimedia platforms and outputs – web, mobile, apps, print etc.

- Advertising and marketing promotion planning, design and development

- UX, UI and HCI testing and evaluation

While completing her MSc in Multimedia at Trinity College Dublin, she designed and developed a range of communication and media projects, and also worked in conjunction with Irish network operators on showcase developments. In addition to qualifications in Communications (BSc) and Marketing/PR (Adv Dip), she has experience in working with various multi-national and national client brands. She offers a range of commercial and research expertise and combines artistic ability with technical proficiency to design and create multimedia products.