The joy of text and business marketing
15-35-2003
By: Gary
McManus
It can now be seen that, in addition to SMS being used for the everyday peer-to-peer messaging, it is also fast-developing into a powerful marketing tool. One form of this direct marketing takes the form of opt-in marketing, whereby users subscribe to services and are willing to receive breaking news on their requested market (e.g. up-to-date designer label arrivals).
Recent research reported in Business and Finance* has shown that over 40% of people who receive targeted text promotions such as Text4Biz actually make a purchase as a result of receiving the promotional text.
The Telecommunications Software and Systems Groups (TSSG) commercial company Aceno Mobile Services Ltd (Aceno) recently launched its Text4Biz service at INSTORE Furniture's Waterford Branch. According to INSTOREs Marketing Manager Danielle McCormick Text4Biz is the most cost effective way for us to reach customers who are interested in our products and services. We've been delighted by the way it keeps us in contact with our customers. It's really easy to use and our customers have told us that they really like the service. Text4Biz is truly a win-win for us and our customers.Text4Biz is easy to use and easy to sign-up for. If you can send a text message you can take advantage of the benefits of Text4Biz!"
What is Text4Biz?
Text4Biz is an easy to use service that enables you as a business manager, owner or proprietor to send promotional text messages to your customers that have opted into the service. The types of messages normally sent to customers are texts that inform them of sales, new products, specials or texts that provide them with discounts and coupons that can be redeemed in store.
What are the benefits for Business?
Text4Biz is simply the most cost-effective way of reaching from your existing customer base. Its benefits include:
* You can run instant promotions reaching your customers anytime, anyplace, anywhere instantly!
* You reach your customers in a very personal way on their mobile phones.Your customers are not being spammed – they must opt into the service and can opt-out at any stage.
* Text4Biz is easy to use you can send promotions from your own mobile phone.
* Text4Biz is cheap and effective.
What are the benefits for consumers?
Text4Biz is a great way for you to receive information from local stores that you are interested in. Its benefits include:
* You receive free promotions, discounts, offers and coupons from businesses that that you are interested in.
* Always know when there is a sale on.
* Receive discounts and coupons that non-subscribers do not receive.
* Easy to sign-up if you can send a text message you can sign up.
* Easy to unsubscribe via text
Where can I find out more?
To find out more about this service, or indeed other services offered by Aceno Mobile Services Ltd (Aceno) please visit the Aceno website, http://www.aceno.com.
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