Extended Description
The mMag service is a hosted, or ASP (Application Service Provider), service for SMEs, that enables them to use Web based tools to create new and innovative mobile commerce services. One of the mMag service’s key benefits to SMEs is the ability to integrate value added mobile services, which require access to mobile operator networks, such as SMS, MMS and LBS. This can be done through a series of “wizard” based user interfaces. Thus, the mMag service provides a full solution for SMEs which includes:
- creation of mobile services (publishing and value added services) using entry level or power user tools.
- hosting of these services.
- access to mobile operator networks.
- positioning on mobile operator portals.
- as well as accounting and revenue share management.
The mMag service also supports the concept of a personalised service environment for consumers of SME mobile services (end-users), which provides them with access to their services on a trans-European basis, as well as local (or location based) services while travelling throughout the Union (e.g. cultural or tourism based services).
The mMag project was funded by the European Commission e-ten programme. The total budget of the project was approximately 2million Euro and it has a lifecycle of 18 months and ran until May 2007.
Contact
Hélène Haughney by phone +353 (0)51 302974 or by email at hhaughney@tssg.org.
Summary of outputs:
European Commission Outputs:
Legal and Regulatory Report
Business Plan
Dissemination Report
2 Workshops throughout the project
2 trans-European trials of the service.
Partner List
Project partners are: AePONA Ltd., UK; The Fraunhofer Institute FOKUS, Germany; Telefonica, Spain; Telecommunications Software and Systems Group (TSSG) - part of Waterford Institute of Technology, Ireland; Aceno Mobile Services Ltd., Ireland; and OTE, Greece.
