TSSG Marketing Manager

Minimum Requirements:
BSc, BBS or equivalent + 5 years relevant experience

Roles and Responsibilities:

The key responsibilities of this role involve working with Enterprise Ireland funded commercialisation projects to perform market and industry analysis, identification and recruitment of trial customers, shaping the technology development according to the needs of the market, based on models (such as the technology adoption lifecycle) and disseminating the results of the project. Further responsibilities include helping prepare marketing plans for TSSG technology that is been used to create a TSSG spin-out company and acting as a marketing mentor to these companies. Detailed responsibilities include:

• Identification of market opportunities for commercialisation projects through effective market segmentation and analysis;
• Using the above analysis create tactical marketing plans for lead customer acquisition through targeted campaigns, webinars and events;
• Creating content such as white papers, case studies, presentations, and web site content for execution of these campaigns;
• Project Management of Campaigns and Events/Trade Shows – such as 3GSM and CTIA;
• Pitching TSSG and commercialisation projects to lead customers and key partners, and prospects in the overseas market;
• Vetting customer needs and transitioning vetted prospects to leads for the Business Development Manager - TSSG.
• Profiling prospects by way of Org Chart, initiatives, budgets, etc;
• Coordinating with Business Development Manager for presentations and demos, providing relevant customer inputs for the same;
• Generating a large number of leads to fuel the growth of future TSSG activities;
• Actively disseminating marketing models (such as E. Rodgers and F. Bass - diffusion of innovations – popularised by G. Moore) and practice to internal TSSG teams by providing training on models, and messaging/tools for specific projects;
• Working with project teams to help shape technology platforms into solutions that solve key problems for lead customers;
• Working with TSSG researchers to help develop a market-orientation perspective;
• Disseminating the results of projects;
• Developing marketing plans for the commercialisation of TSSG technologies that are being spun out into start-ups;
• Acting as an advisor and mentor to TSSG early stage start-ups companies.

Reports to: Executive Director – Innovation and Commercialisation, TSSG.