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TSSG researcher has the LiquidEdge on the digital future of marketing

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TSSG researcher and LiquidEdge founder Steve Davy. Image: Connor McKenna

Minority Report-style marketing is just a few kilobytes away.

“John Anderton, you could use a Guinness right about now.” That’s the famous line in the dystopian future epic Minority Report that sums up the future of marketing. And an enterprising start-up in Ireland’s south-east may be a step closer to making such scenarios a reality.

The new start-up led by a TSSG-based researcher called LiquidEdge is combining deep network management and automation with analytics to define the future of accurate marketing.

‘Typically this technology has been used for performance measuring of networks but we are using the data by combining it with social profile data that is coming off the Wi-Fi networks’
– STEVE DAVY

Steve Davy, founder of LiquidEdge told Siliconrepublic.com that the company has developed a new technology that enables Wi-Fi networks to interact with smartphones and other smart devices to enable venues like hotels and concerts to tailor marketing directly to users.

To read more and view video of Dr. Steven Davy discussing LiquidEdge with Silicon Republic Journalist John Kennedy please click HERE

 

Will Goodbody: Artificial Intelligence needs to get smarter

Chess fans watch progress of the first game between World Chess Champion Garry Kasparov and the IBM Deep Blue computer

Chess fans watch progress of the first game between World Chess Champion Garry Kasparov and the IBM Deep Blue computer

Twenty years ago today something pretty astonishing happened in the world of computing and chess.

For the first time, a computer beat the reigning world chess champion.

IBM’s Big Blue had the previous year been beaten by Gary Kasparov 3-1 under tournament conditions.

But in 1997 the device got its revenge, clocking up two wins to Kasparov’s one, with the other three games drawn.

The victory was a landmark in computing power and, to an extent, in the development of artificial intelligence.

According to Professor Adam Winstanley from Maynooth University’s Department of Computer Science, Deep Blue used a brute force trial-and-error method to look ahead up to 20 moves in the game, evaluating every possible outcome in order to choose the best strategy to adopt.

Sometimes, because of the pressure of time, these forecasts were better than others, and occasionally led the computer to make odd moves no experienced human player would make, Prof Winstanley said.

And so while the net effect was a machine that appeared to be able to think like a human, in reality Deep Blue was a very fast processing supercomputer that could crunch large volumes of permutations in a short space of time and make a decision on which was the best one.

Fast forward to today where we are living in an era when it seems there is something of an artificial intelligence revolution under way.

All sorts of technology are increasingly being marketed on the basis that it contains smart software, elements of artificial intelligence.

From smartphone, tablet and PC helpers like Apple’s Siri, Microsoft’s Cortana and Google’s Assistant, to smart home devices like Amazon’s Alexa driven Echo range and Google’s Home, it seems like there is always a clever talking device just a roar away.

But this “artificial intelligence” is increasingly making its way into all sorts of other applications.

Last week the Convercon conference in Dublin focused on the use of artificial intelligence in customer interactions.

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No one wants to be Clippy – Impressions from Convercon 2017

IMG_9493The phrase was spoken by a panel member and the audience nodded sagely. We’ve come a long way from Microsoft’s attempt to animate a paper clip and imbue it with supposed intelligence. Attending Convercon, Ireland’s first conference on conversational interfaces, it was clear that those gathered in the room now had the power of voice recognition and deep artificial intelligence to hand.

Held in Trinity College’s inspiring Science Gallery, Convercon billed itself as bringing together the world’s leading conversational interfaces platform players and technology enablers. The intimate setting led to some interesting panel combinations where conversational experts from Google, Facebook and Microsoft discussed some of the current challenges.

Voice

With 20% of Google searches in 2016 being triggered by voice according to Google CEO Sundar Pichai, it’s time has come as a viable interaction method.

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Connected Car, Autonomous vehicles, Electric and Hybrid Car models and the technology that will populate the future automotive landscape

CaptureTSSG’s attends first Electronomous Conference in Ireland on 27th of April 2017.

This event was hosted by cartel.ie and chaired by former Top Gear host Qunetin Wilson. Attendees included representatives from the automotive industry across Ireland. Speakers included the Managing Directors for BMW and Volvo Ireland and also academics from Trinity College, University of Limerick, University of Ireland Galway and University of Surrey. Talks were also given by members of ESB Ireland, Sustainable Energy Authority of Ireland (SEAI) and leading Irish tech companies VALEO Vision Systems and Cubic Telecom.

The main topics of the conference were ADAS (Advanced driver assistance sytems) and Autonomous Vehicles, Electric fuel residue values and Commercialisation of connected vehicles. The conference focused on the advancement in autonomous vehicles to date and the progress expected in the next 5 years, while also highlighting the challenges the industry will likely face in the coming years that could slow the progress being made towards autonomous vehicles being introduced on Irish roads. The overriding theme was the lack of legislation and the need for government to work in conjunction with the major car manufacturers to embrace this new technology and offer subsidies to potential owners of autonomous/electric vehicle.

For more information on the event, please click here

TSSG attends ITS Ireland and ITS UK Enforcement Interest Group Meeting

its_irelandOn April 27th the annual meeting was hosted at ARUP in Dublin. The conference had speakers from both Ireland and the UK in the ITS sector. Superintendent O’Donohue gave a presentation on safety cameras in Ireland. He explained how the use of marked safety camera vans on known dangerous stretches of road are used to reduce the number of speed related collisions and increase compliance with speed limits. Ken Pierce and Riobard Pierce gave presentations on the Eflow tolling system on the M50.  At the time it was launched it was one of the first free flow tolling systems in the world.  They described the challenges in promoting the system to the public and getting people to pay the toll.

John Jones from Atkins gave a presentation on the Smart Motorway System used on the M25 in England.  Smart Motorways use a series of speed cameras and speed signs where the speed limit can be varied.  This allows the speed limit to be reduced while road works are being carried out and the speed limit is enforced with the cameras.  The smart motorway operates over four lanes with no hard shoulder.  This gives a 10% increase in traffic volumes.  Luke Macauley from Transport Scotland gave a presentation on the Average Speed Enforcement System used in Scotland.  Average speed cameras are used on three routes in Scotland. The installation of this system has seen a reduction in speed on the road where they are installed.

For more information, please click here

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