M-Mag

Project Overview


M-Mag  logo

mMag uses the metaphor of the “mobile magazine” to simplify the process of creating mBusiness services for SMEs. An mMag mobile magazine is a next generation mobile service that is indirectly made available from a mobile operator’s portal (e.g. Vodafone Live or O2 Active), that is integrated with value added mobile data services such as Multimedia Messaging Service (MMS), Short Message Service (SMS) and Location Based Services (LBS), and uses the operator’s billing capabilities to charge consumers for access to mobile services.

The newly renamed Zinadoo service is comprised of three major subsystems; a) Magazine Studio, b) Operator Integrator and c) the mMag portal. The Magazine Studio enables SME users to, through a simple set of wizards and templates create a mobile website. Through the use of the Operator Integrator the SME can add Value Added Services, such as LBS, MMS and SMS, which normally require direct network integration, to its mobile content. And through the use of the mMag portal they are able to host this content. This mMag portal is linked to numerous network operators thus providing the SME with an easy link into many networks, and providing the network operators with many services.

This project undertakes a market validation of a trans-European mobile service for Small to Medium Enterprises (SMEs). The project is called mMag, the service is called Zinadoo. The mMag project forms part of the European Union’s eTEN programme for the provision of electronic services throughout Europe. Project partners are: AePONA Ltd., UK; The Fraunhofer Institute FOKUS, Germany; Telefonica, Spain; Telecommunications Software and Systems Group (TSSG) – part of Waterford Institute of Technology, Ireland; Aceno Mobile Services Ltd., Ireland; and OTEPlus, Greece.

The Zinadoo service enables SMEs to create and publish content for mobile devices, as well as allowing operators, through the use of this service, to gain numerous SME services across their networks. To the SME the Zinadoo service is presented as a series of templates and wizards that help to create their publishable mobile content. Once created the service additionally offers the facility to host this newly created content on the Zinadoo service portal. This Zinadoo service portal is then linked to, and therefore provides the SME with a link to, numerous mobile operator networks. Due to the fact that the SMEs are presented with access to the various mobile operators’ networks, they in turn are able to, through the service, integrate value added mobile services, such as location based services, multimedia messaging and text messaging, into their published content. To the operator, Zinadoo is a means to link the many services from their portal and therefore drive users across their networks.

The Zinadoo service has a broad application across the European economy, but to support the initial validation of the service the project team will focus on an initial European market validation with SMEs, that will enable them, through Zinadoo.com, to rapidly and cost effectively create new mBusiness services, thus improving their competitiveness and that of the European Union.

The mMag project was funded by the European Commission e-ten programme.

Project Implementation


During the project we wanted to work with industry to collect requirements for the prototype and to validate the commercial viability of the prototype once it had been developed. The final phase of the project included an analysis of the prototype based on industry feedback and report on the route to commercialisation.

We proposed to include three major subsystems in the prototype:

  1. M-Mag toolbar for Adobe Go Live CS: this would be integrated into this toolbar into the prototype that would allow users to publish content.
  2. M-Mag Operator integration – whereby we would work with selected operators to integration with their Parlay gateway which in turn would provide us with access to their SMS, MMS, Email services.
  3. M-Mag Portal development: this would be the web interface that all publishers would log onto. This is the front end.

During this proof of concept we wanted to assess the technical feasibility of project by building a prototype; and to assess the commercial feasibility of the concept by engaging with industry, both to gather requirements and to assess that the final prototype does address the two critical issues of adapting content to the mobile channel and providing access for publishers to mobile Operators networks, in an economic way, that creates value for all participants in the value chain.

 

Project Achievements


1.      We teamed up with O2 Ireland to develop a prototype to integrate into their network.

2.      We developed a prototype with the following components:

a.       Web based front end portal built using Java.

b.      User profile configuration so that the user could customise the look and feel

c.       Added value services based on the SMS service

d.      Configuration management component whereby the end user could customise their mobile web site and determine what users could access it.

3.      We included a Blog creation site.

4.      Integration into O2’s broker service that provided us with an interface into their SMS service.

5.      Valuable market research that resulted in some changes from the original proposal whereby we realised that the Adobe publishing service would be more beneficial as a link form the web site instead of fully embedded and integrated into the product.

6.      As it coincided with O2’s I-Mode work we included support for I-Mode in the product which is going to be used by O2 to develop more I-Mode supported sites.

7.      Usability feedback – O2 and their users provided a lot of feedback on usability of the product. This has highlighted to us that we need to source some professional GUI work.

8.      Integration testing with a parlay gateway to verify the interface from M-Mag is functional.

 

Publications and Outreach

Memberships and Scientific Services of the PI

* Program Committee member of LCN 2006, 31th IEEE Conference on Local Computer Networks
* Program Committee member of WMCS 2005, 3nd IEEE International Workshop on Wireless Commerce and Services, June 26, 2006, San Francisco, (in cooperation with CEC2006, 8th IEEE Conference on E-Commerce Technology)
* Program Committee member of UIC 2006, International Conference on Ubiquitous Intelligence and Computing
* Organising Committee member of Pervasive 2006, 4th International Conference on Pervasive Computing, Dublin 2006
* Scientific Program Committee member of MUCS 2006, 3nd International Workshop on Managing Ubiquitous Communications and Services, Cork, Ireland, 4-5 Dec 2006
* Program Committee member of ISSPIT’05, 5th IEEE International Symposium on Signal Processing and Information Technology
* Program Committee member of LCN 2005, 30th IEEE Conference on Local Computer Networks
* Organising Committee member of IT&T 2005, 5th Information Technology & Telecommunications conference, Cork, Ireland, 26-27 Oct 2005
* Program Committee member of IT&T 2005, 5th Information Technology & Telecommunications conference, Cork, Ireland
* Program Committee member of MoMM 2005, 3rd International Conference on Advances in Mobile Multimedia, 19-21 Sep 2005
* Proposal Evaluator (Expert) of the EU 6th Framework Programme
* Program Committee member of WMCS 2005, 2nd IEEE International Workshop on Wireless Commerce and Services, Munich, Germany, July 19, 2005 (in cooperation with CEC2005, 7th IEEE Conference on E-Commerce Technology)
* Doctoral Colloquium Advisor of PERVASIVE 2005, 3nd International Conference on Pervasive Computing
* Scientific Program Committee member of MUCS 2004, 2nd International Workshop on Managing Ubiquitous Communications and Services, Trinity College Dublin, Ireland, 13-14 Dec 2004
* Program Committee member of LCN 2004, 29th IEEE Conference on Local Computer Networks
* Program Committee member of IT&T 2004, 4th Information Technology & Telecommunications conference, Limerick, Ireland
* Program Committee member of PERVASIVE 2004, 2nd International Conference on Pervasive Computing
* Doctoral Colloquium Advisor of PERVASIVE 2004, 2nd International Conference on Pervasive Computing

Publications with specific relevance to m-mag:

Books and Chapters

* T. Pfeifer; B. Downes: Mobile Magazines. – chapter in: I. K. Ibrahim (Ed.): Handbook of Research on Mobile Multimedia.
Hershey: Idea Group Publishing, 2005. [Accepted for publication in November 2005]

Refereed Conference Publications

T. Pfeifer, B. Downes:
“m-Mag: The Mobile Magazine Services Platform”
WMCS’05: The Second IEEE International Workshop on Mobile Commerce and Services
Munich, Germany, July 18-19, 2005
Los Alamitos (USA): IEEE Computer Society Press, ISBN 0-7695-2391-9; pp. 122-129,

B. Downes, T. Pfeifer, C. Ryan:
“Mobile Operator Publishing and Entertainment Platform”
ICMB 2005, The Fourth International IEEE Conference on Mobile Business
Sydney, Australia, July 11-13, 2005
Los Alamitos (USA): IEEE Computer Society Press, ISBN 0-7695-2367-6; pp. 180-186, online on IEEE: doi:10.1109/ICMB.2005.66

T. Pfeifer, H.Haughney:
“A 3G Mobile Services Eco-system: Catalyst”
IT&T 2005, Information Technology & Telecommunications annual conference
Cork, Ireland, Oct 26-27, 2005
TecNet, ISSN 1649-1246; pp. 205-211,

Journal Papers
* T. Pfeifer
“Redundant Positioning Architecture”
Computer Communications, Vol. 28 (2005) 13, pp. 1575-1585 (2 August 2005)
Amsterdam (NL): Elsevier Science Publishers B.V., North-Holland, ISSN: 0140-3664, online on Elsevier: doi:10.1016/j.comcom.2004.12.042

Refereed Conference Publications

Sasitharan Balasubramaniam, Tom Pfeifer, Jadwiga Indulska:
“Active Node supporting Context-aware Vertical Handover in Pervasive Computing Environment with Redundant Positioning.” IEEE International Symposium on Wireless Pervasive Computing 2006, ISWPC2006, 16-18 Jan 2006, Phuket, Thailand [accepted]

Tom Pfeifer:
“Autonomic Position Management.” IEEE International Symposium on Wireless Pervasive Computing 2006, ISWPC2006, 16-18 Jan 2006, Phuket, Thailand [accepted]

T. Pfeifer:
“Secure Cross-Domain Positioning Architecture for Autonomic Systems”
30th Annual IEEE Conference on Local Computer Networks, LCN 2005
Sydney, November 15-17, 2005
Los Alamitos (USA): IEEE Computer Society Press, ISBN 0-7695-2421-4; pp. 507-508 [accepted],

T. Pfeifer:
“Synergetic Positioning Architecture for Location-dependent Services”
29th Annual IEEE Conference on Local Computer Networks, LCN 2004
Tampa, Florida USA, November 16-18, 2004
Los Alamitos (USA): IEEE Computer Society Press, ISBN 0-7695-2260-2; pp. 404-406, online on IEEE: doi:10.1109/LCN.2004.122

T. Pfeifer:
“Redundancy vs. Imperfect Positioning for Context-dependent Services”
Workshop on Advanced Context Modelling, Reasoning and Management, in conjunction with
Ubicomp 2004, 6th International ACM Conference on Ubiquitous Computing,
Nottingham, England, September 7-10, 2004

K. Sullivan, T. Pfeifer:
“Privacy vs. High Granularity in Location-Aware Services: Mutually exclusive entities?”
Short paper and Poster. IT&T 2005, Information Technology & Telecommunications annual conference
Cork, Ireland, Oct 26-27, 2005
TecNet, ISSN 1649-1246; pp. 223-225

F. Mahon, T. Pfeifer, M. Crotty:
“Scenario Based Methodologies in Identifying Ubicomp Application Sets”
Short paper and Poster.IT&T 2005, Information Technology & Telecommunications annual conference
Cork, Ireland, Oct 26-27, 2005
TecNet, ISSN 1649-1246; pp. 281-283

S. Balasubramaniam, T. Pfeifer:
“M-Zones Active Node support for Autonomic Communications supporting Pervasive Systems”
Short paper and Poster. IT&T 2005, Information Technology & Telecommunications annual conference
Cork, Ireland, Oct 26-27, 2005
TecNet, ISSN 1649-1246; pp. 227-229

A. Betson, T. Pfeifer:
“Combining Positioning Devices in Pervasive Computing Environments”
ITSCRC 2004, 8th Science and Computing Research Colloquium,
Waterford, Ireland, May 26-28, 2004

Funding


EU.

Contact


Tom Curran, Commercialisation Manager

email:  tcurran@tssg.org